7.2
The Sound Wave is a market research tool.
The Sound Wave is a market research tool that enables researchers to immerse themselves in
the lives of their research subjects. Research participants can respond to diaries and other
activities while they are on the go - uploading photos, answering open-ended and closed-ended
questions. This app works with The Sound's web-based research tool, Studyspace, and is not
intended as a stand-alone product. The main Sound Wave tool enables researchers to probe on
responses, create reports, and analyze data along with additional features for research
participants.
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